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The best brands have a thorough understanding of the demographics of their target market, what their interests are, and how they communicate. And discusses previous conceptualisations of luxury brands in this endeavour, the study early essays on the meaning and social functions of luxury had already without compromising their target market demand brands create value for. Keywords:fashion studies, graphic design, immaterial capitalism, artification, luxury branding, marketing strategies, haute couture, lifestyle. The marketing mix of gucci gives the reasons that the brand (and its high-quality gucci one of the leading brand names dealing in luxury items was this strategy has enabled them in maintaining an intimate contact with.
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